Dan's Coffee
A made-up Texas Hill Country coffee roaster, and the full brand package behind it, presented as an interactive 1970s graphics standards manual. It is the kind of package we hand a web team.
Dan's Coffee is a fictional brand made up by Worthy to show this kind of work. It is not a real company.
The brief
A logo alone doesn't make a brand. The brief was the whole system: how the mark is built, where it can go, which colors pass for accessibility, and how it looks on a can, a cup, a sign and a website.
What we built
- Scroll and the logo builds itself on its grid, stripe by stripe.
- Logo versions and clear space, with the rules for using them.
- The color palette with live contrast checks, so every pairing is accessible.
- Type, patterns you can try, icons and photo direction.
- The brand out in the world: the can, the cup and the roadside sign.
- A homepage preview that re-themes as you change the brand choices.
The signature moment
The self-building logo. Watching the mark assemble on its construction grid shows the thinking behind the brand, not just the result.
How it was built
Designed and hand-coded from scratch: no templates, no page builder. Fast on phones, tested on real devices and every major browser, and built so the content can be updated without breaking the design.
What it means for your business
If you're opening, rebranding, or tired of a logo that falls apart on signage and social, a proper identity system keeps everything you put out looking like it came from the same place.
More work
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